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I've heard different opinions on this subject. I swap links with any website as long as I feel my type of customer visits those sites and if it will bring me business. Am I wrong for thinking this way? Will google penalize me in the rankings for some of these non related sites?

Google needs relevancy..

If a site in your industry links to your site means it is certainly having relevant information in same industry. Google works on such human psychology.

So its always advisable to get more links from sites of same industry, reduce links from others.