Doing our email sendout here, and looking into ways to improve it, one of the big ones it seems (from a technical viewpoint) is using w3c html compliant emails,
--http://www.emaillabs.com/best_practices/validate_html.html
which makes sense. but i'm not an html programmer so pretty unsure here!
now I used the tool at
http://validator.w3.org/ to check my site(curiosity!) and I’m wondering if the errors it showed might be picked up by google as “bad code/practice�?
my thinking is that its kind of along the lines of “validated html� thus more trusted site. also easier/cleaner for the google bot. Thus higher ranking.
What do you make of it?